services
Care, built to last.
Practical solutions for care systems that aren’t working
Long-term care touches every family, every workforce, every community. But the systems behind it weren’t built for how we live today—and it shows. Families are left to figure it out on their own. Workers are stretched thin and underpaid. Older adults and people with disabilities can’t access quality care. And organizations are forced to navigate complexity instead of delivering solutions.
The CareWorks Project helps organizations move from navigating the problem to solving it. We partner with nonprofits, funders, governments, universities, and businesses to design workforce strategies, build new initiatives, strengthen policy, and reshape how care is understood. Our focus is on what works—clear strategies, aligned systems, and solutions that hold up in the real world
“Robert Espinoza has spent decades greatly advancing our understanding of the direct care workforce—the paid backbone of long-term care in this country. His important work consistently bridges policy, practice, and the lived realities of workers and families.”
— David Grabowski, PhD, Professor of Health Care Policy at Harvard Medical School, a world-renowned center for research and leadership in health care policy and aging.
Our Services
Caregiving Economy & Workforce Expertise
We bring decades of experience advancing policy, research, and practice across the caregiving economy, helping leaders strengthen systems that support caregivers, older adults, and workers. From workforce development to long-term care reform, we deliver actionable solutions that shape the caregiving and aging agenda nationwide.
Our Services
Custom research and strategic analysis—spanning survey research, quantitative and qualitative methods, landscape scans, market and policy research, stakeholder engagement, and synthesis reports—designed to transform complex data into clear, decision-ready strategy.
Advisory and technical assistance to government, philanthropy, and nonprofits
Policy and thought leadership content that drives public discourse
Training, workshops, and lectures that educate and inspire
AI innovation in home care delivery
What We’ve Done
Narrative Change & Strategic Communications
Storytelling is systems work—creatively shaping policy priorities, cultural attitudes, and how care is valued. We help organizations clarify who they are and why their work matters, crafting narratives that move people, shift perspectives, and create change.
Our Services
Brand and identity strategy
Narrative framing and message development
Campaign strategy and public engagement
Creative production in writing, design, and multimedia
What We’ve Done
“Robert has a rare combination of deep expertise on care policy and the high-level narrative and storytelling chops it takes to build demand for solutions to these important but challenging issues.”
— Nat Kendall-Taylor, PhD, Chief Executive Officer, FrameWorks Institute, a globally respected research organization advancing the science of narrative and strategic framing in social change.
“Robert has a rare ability to connect the big picture of the care economy with the practical realities of building in it. His counsel helped shape how we at CareAcademy thought about the future of care, and he consistently pushed us to see how policy could unlock opportunities to advance both mission and margin.”
— Helen Adeosun, Chief Strategy Officer, Activated Insights, and Founder of CareAcademy, a nationally recognized platform advancing training and career development for care workers.
Program & Initiative Design
Ideas move into action through structured initiatives with measurable outcomes, from national programs to coalitions and social enterprises. We bring clarity and rigor at every stage to build solutions designed to endure.
Our Services
Multi-year initiative design and management
Program development and implementation
Coalition and systems-change strategy
Social entrepreneurship and innovation models
AI Innovation in Home Care Systems
What We’ve Done
Leadership & Organizational Development
Systems change begins with aligned leadership. We partner with executives, boards, and teams to sharpen purpose, deepen collaboration, and build cultures that turn vision into action.
Our Services
Executive coaching and leadership development
Board development and governance strategy
Organizational planning and systems design
Facilitation and retreats that foster alignment and purpose
AI Innovation in Home Care Systems
What We’ve Done
“Long-term care systems around the world are grappling with the same fundamental challenge: how to support the workers who make care possible. Robert Espinoza brings a global perspective to this issue, helping connect lessons across countries while keeping the needs of care workers front and center.”
— Anne Marie Brady, Research Director for Worker Rights and Equity at the Worker Institute, Cornell University School of Industrial and Labor Relations, a leading center for research and policy on work, labor, and employment.
Meet the Founder
Robert Espinoza is a nationally recognized workforce and care economy strategist and CEO of The CareWorks Project, partnering with leaders to redesign long-term care systems so people live with dignity, workers thrive, and communities prosper.