Founder’s Playbook
Podcast & Multimedia Design
The caregiving system is unaffordable, fragmented, and poorly understood. The stakes are deeply personal, the systems are complex, and public debate often lags behind reality. A Question of Care was created to meet people where they are—through podcasting and digital media—and bring clarity to an issue affecting millions.
Strategy by Robert Espinoza and MODRY Media; production by MODRY Media for The CareWorks Project.
Designing What Comes Next
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When the system touches everyone—but is understood by few. Caregiving touches nearly every family, yet few people understand how the system works—or why it fails so many. Long-term care is prohibitively expensive, workers are undervalued, and older adults of color and people living with dementia remain sidelined in policy conversations. The public needed a way in. The challenge wasn’t just explaining caregiving, but making people care enough to stay engaged.
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A podcast built around questions, not talking points. A 360-degree perspective on governance. Hosted by Robert Espinoza, A Question of Care is built on a simple idea: ask leading experts the hard questions—one at a time. Each episode blends in-depth interviews, reporting, and commentary to make complex issues clear, grounded, and human.
Robert created the show’s concept and, with Modry Media, shaped its editorial voice and co-produced the series—from directing and recording to editing and distribution. He also collaborated with a visual artist to brand the podcast, developing a modern illustrated heart that reflects the interconnected care system and his own personal journey.
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A platform built for understanding and influence. A Question of Care became more than a podcast—it evolved into a trusted platform for grappling with the realities of caregiving in America. Across two seasons, it combined expert interviews, editorial insight, and narrative arcs to explore the systemic failures of the care system and the undervalued workforce that sustains it, all through high-quality, accessible production.
Over time, the series helped reframe caregiving as a core economic, moral, and policy issue rather than a private family concern. By elevating frontline and expert voices, the podcast deepened public understanding of how care systems actually function and what change requires. Its national reach and multiple awards underscore the power of long-form storytelling to shape public debate and expand what audiences believe is possible.
A Question of Care has earned national recognition for excellence in storytelling, advocacy, and impact—standing out in a crowded podcast landscape. The series has received two Gold w3 Awards (Best Indie Podcast and Interview Episodes), a Gold Davey Award for Best Indie Podcast, a Bronze Signal Award for Activism, Public Service, and Social Impact, and two Communicator Awards of Excellence from the Academy of Interactive and Visual Arts—one recognizing its host, Robert Espinoza, and another honoring individual episodes in the Causes and Awareness category.
Listen to the podcast wherever you get your podcasts or here.
“Robert Espinoza has the rare ability to communicate these often-complex issues in plain language. His podcast, A Question of Care, has become an important forum where both lay and expert audiences can learn about the challenges, and opportunities, of long-term care.”
— Howard Gleckman, Nonresident Fellow at the Urban Institute, a leading policy research institution examining aging, retirement security, and the future of the social safety net.
“Robert Espinoza’s conversations cut through the noise. His podcast brings together people who rarely share the same table—and turns caregiving into the kind of national dialogue it deserves.”
— Joseph Shega, MD, Executive Vice President and Chief Medical Officer, VITAS Healthcare, the nation’s leading provider of end-of-life care.
“Robert Espinoza’s podcast has become an important forum for honest conversations about caregiving. He brings together voices from across the field and creates space for ideas that don’t often get the attention they deserve.”
— Kevin Smith, Chief Executive Officer of Best of Care, Inc., a leading home care provider supporting older adults and people with disabilities across Massachusetts.
Meet the Founder
Robert Espinoza is a nationally recognized workforce and care economy strategist and CEO of The CareWorks Project, partnering with leaders to redesign long-term care systems so people live with dignity, workers thrive, and communities prosper.