https://www.careworksproject.co/care-at-work daily 0.75 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/44f30ced-8b81-4f72-93c4-92bab6ebf473/Publishing+Platforms+v3+%281%29.png https://www.careworksproject.co/care-at-work/rethinking-how-coalitions-share-power monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/206de740-69c0-4fb0-a840-3f00bbbf48b7/ASA+Rise+Presentation+-+R+Espinoza+%284%29.png Insights - Rethinking How Coalitions Share Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/7cf8e8f5-1c8b-4939-bffe-e091d9a636d7/ASA+Rise+Presentation+-+R+Espinoza+%282%29.png Insights - Rethinking How Coalitions Share Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/cdc076ca-e3b2-43ed-892a-f591b88343aa/ASA+Rise+Presentation+-+R+Espinoza+%283%29.png Insights - Rethinking How Coalitions Share Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.careworksproject.co/care-at-work/understanding-grief-to-build-more-human-care-systems monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/1790830e-9194-4d2a-8728-b4ab5ec640b0/Grief+.png Insights - Understanding Grief to Build More Human Care Systems - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/1775849875033-F2JKHW00MY9V60K12A2L/APOY+Robert+Espinoza+Thumbnail.png Insights - Understanding Grief to Build More Human Care Systems - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.careworksproject.co/care-at-work/when-fixing-people-is-mistaken-for-care monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/15b35f56-de47-4059-80bd-bde1238cb242/Conversion+Image+%282%29.png Insights - When Fixing People Is Mistaken for Care - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.careworksproject.co/care-at-work/the-cruel-arithmetic-of-care monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/2d7a2271-e397-4583-9366-1c8fe8b83d39/The+Cruel+Arithmetic+of+Care+v2+%281%29.png Insights - The Cruel Arithmetic of Care https://www.careworksproject.co/care-at-work/two-countries-two-paths-to-long-term-care monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/21865483-588e-4272-80b1-a9d07c088b6b/Germany+and+US+Workforce.png Insights - Two Countries, Two Paths to Long-Term Care - Make it stand out The long-term care ecosystem employs 5.4 million direct care workers—more than any other single occupation—and costs hundreds of billions of dollars annually, largely financed through Medicaid and private pay. As America’s population grows even older in the decades ahead, these numbers will magnify. (Source: Getty Images) https://www.careworksproject.co/care-at-work/5nnuklhgxm26euuxerexb1s5h56lp8 monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/1771010088824-SDXXYDU3O44ZYY5QPJH4/Substack+Article+1+COver+Image.png Insights - Caregiving Is the Story We Live Inside - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.careworksproject.co/care-at-work/Blog Post Title One-3zaa9-zlxng-dwhsy monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/1771008244691-6FU7RAG1YG3FS3HZK83D/Website+Social+Cards+-+The+CareWorks+Project+%281200+x+630+px%29.png Insights - ‘Care, Actually’ Launches to Examine Caregiving - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.careworksproject.co/contact-us daily 0.75 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/83c85e5a-bf54-46cf-ae94-332f18bf79ad/3D+mockup.jpg https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/44f30ced-8b81-4f72-93c4-92bab6ebf473/Publishing+Platforms+v3+%281%29.png https://www.careworksproject.co/about daily 0.75 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/aab337b1-2946-4bd5-8e06-46484d6e9019/Tile+1.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ce52f983-5d75-47d1-938a-7c31d77a5b83/7.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/6967a9f1-02a8-4045-8421-cabc2c2aaed2/Tile+2.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/7069af25-c7ed-4c3c-a3fd-7befa4bf8b53/Tile+2+%283%29.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/5f2e7258-dc12-42e2-9ae4-9c803d1d4ec8/Tile+4.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/25966e24-e9b7-4ecf-bc8c-c541dd5c4d31/8.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/9e28bd4c-a2f6-490f-baae-c2fe697c0fd8/Tile+3.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/703a84d8-7304-4054-9d5a-e638fb672b2f/CC+Website+Square+%282%29.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/a2f37424-028b-45bb-b513-710fcbce832d/Tile+2+%282%29.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ec093f92-dd04-43e4-9d82-9daf2293b1d5/Tile+2+%281%29.png About Us https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/86fb61b2-dff8-48fe-aec1-4d9c07e2a199/What%27s+at+Stake+Banner+Image.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/f83a52f6-c2f0-4c2a-825d-5a07afa3374d/Howard.webp About Us - “Robert Espinoza is a nationally recognized expert in long-term care, with a special expertise in the direct-care workforce. He is a passionate and data driven advocate for improving the lives of older adults and younger people with disabilities and those who care for them.” — Howard Gleckman, Nonresident Fellow at the Urban Institute, a leading policy research institution examining aging, retirement security, and the future of the social safety net https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/b5af5bd2-0594-48a9-becd-5b872dde3364/Pronita.jpg About Us - “Robert Espinoza has long understood that strengthening the direct care workforce requires more than better jobs—it requires building worker power, investing in wraparound supports, and engaging philanthropy and other partners to drive systemic change.” — Pronita Gupta, Former Special Assistant to The President for Labor and Workers at the Domestic Policy Council at The White House https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/94c6efe2-b1b8-4640-a9c0-52bd67816823/Robert+-+Website+Square+Photo+%287%29.png About Us - "Robert Espinoza stands out as a leading voice in policy and service innovation for the direct support workforce and the broader care economy. He skillfully translates research into practical policy and action, consistently centering caregivers and paid workers. His unwavering commitment to livable wages, accessible benefits, and dignity for this workforce defines his leadership." — Amy Hewitt, PhD, FAAIDD, Institute on Community Integration, The University of Minnesota https://www.careworksproject.co/services daily 0.75 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/c0f27a45-21ff-41e5-9dcb-c538c3fab633/David+G.png Services - “Robert Espinoza has spent decades greatly advancing our understanding of the direct care workforce—the paid backbone of long-term care in this country. His important work consistently bridges policy, practice, and the lived realities of workers and families.” — David Grabowski, PhD, Professor of Health Care Policy at Harvard Medical School, a world-renowned center for research and leadership in health care policy and aging. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/59526ae6-2572-4b59-8a02-21dc10f68842/Caregiving+Expertise.png Services - Caregiving Economy & Workforce Expertise We bring decades of experience advancing policy, research, and practice across the caregiving economy, helping leaders strengthen systems that support caregivers, older adults, and workers. From workforce development to long-term care reform, we deliver actionable solutions that shape the caregiving and aging agenda nationwide. Our Services Custom research and strategic analysis—spanning survey research, quantitative and qualitative methods, landscape scans, market and policy research, stakeholder engagement, and synthesis reports—designed to transform complex data into clear, decision-ready strategy. Advisory and technical assistance to government, philanthropy, and nonprofits Policy and thought leadership content that drives public discourse Training, workshops, and lectures that educate and inspire AI innovation in home care delivery What We’ve Done Led federal caregiving reform efforts Produced field-defining reports Studied our urgent challenges https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/e4807e21-703f-4d1c-b6b0-955c38c8feda/Narrative+Change.png Services - Narrative Change & Strategic Communications Storytelling is systems work—creatively shaping policy priorities, cultural attitudes, and how care is valued. We help organizations clarify who they are and why their work matters, crafting narratives that move people, shift perspectives, and create change. Our Services Brand and identity strategy Narrative framing and message development Campaign strategy and public engagement Creative production in writing, design, and multimedia What We’ve Done Designed digital public education campaigns, storytelling initiatives, and overhauled a preeminent organization's public profile Rebranded a social insurance leader Positioned a new federal aging resource Created an award-winning podcast https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/59117e80-3f65-4d64-bc2e-ed95e34ab0c8/Nat+.png Services - “Robert has a rare combination of deep expertise on care policy and the high-level narrative and storytelling chops it takes to build demand for solutions to these important but challenging issues.” — Nat Kendall-Taylor, PhD, Chief Executive Officer, FrameWorks Institute, a globally respected research organization advancing the science of narrative and strategic framing in social change. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/83f1a9a5-3eab-415a-a279-09b37f38603d/Helen+A.jpg Services - “Robert has a rare ability to connect the big picture of the care economy with the practical realities of building in it. His counsel helped shape how we at CareAcademy thought about the future of care, and he consistently pushed us to see how policy could unlock opportunities to advance both mission and margin.” — Helen Adeosun, Chief Strategy Officer, Activated Insights, and Founder of CareAcademy, a nationally recognized platform advancing training and career development for care workers. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/c481d0a4-c062-4b12-8eb7-56e8b1dd6ae5/Initiative+Design.png Services - Program & Initiative Design Ideas move into action through structured initiatives with measurable outcomes, from national programs to coalitions and social enterprises. We bring clarity and rigor at every stage to build solutions designed to endure. Our Services Multi-year initiative design and management Program development and implementation Coalition and systems-change strategy Social entrepreneurship and innovation models AI Innovation in Home Care Systems What We’ve Done Co-built multi-state advocacy strategies Shifted philanthropic investment Reframed the care workforce shortage https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/a03a7afc-cb43-41e7-bb7d-c4162056f7b8/Org+Development.png Services - Leadership & Organizational Development Systems change begins with aligned leadership. We partner with executives, boards, and teams to sharpen purpose, deepen collaboration, and build cultures that turn vision into action. Our Services Executive coaching and leadership development Board development and governance strategy Organizational planning and systems design Facilitation and retreats that foster alignment and purpose AI Innovation in Home Care Systems What We’ve Done Co-led a 3-year strategic plan on aging Advised leading national boards Developed social enterprise expertise https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/de93d915-b390-4e7c-a933-c5bf4a11e626/Anne+Marie+Brady-Headshot.jpg Services - “Long-term care systems around the world are grappling with the same fundamental challenge: how to support the workers who make care possible. Robert Espinoza brings a global perspective to this issue, helping connect lessons across countries while keeping the needs of care workers front and center.” — Anne Marie Brady, Research Director for Worker Rights and Equity at the Worker Institute, Cornell University School of Industrial and Labor Relations, a leading center for research and policy on work, labor, and employment. https://www.careworksproject.co/home daily 1.0 2026-04-17 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/267689fd-0350-46b2-afb6-07051b5a1508/Hero+Header+-+CWP+%28Instagram+Post%29.png Home https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/dfb0ebea-0ee5-4f40-bfd6-7954316099f3/Hero+Header+-+CWP+%28Instagram+Post%29+%281%29.png Home https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/8784dac4-c028-4fee-a5d0-14e6774fa6c6/Hero+Header+-+CWP+%28Instagram+Post%29+%282%29.png Home https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/9337845b-8553-494f-806c-46765590402a/Hero+Header+-+CWP+%28Instagram+Post%29+%283%29.png Home https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/86fb61b2-dff8-48fe-aec1-4d9c07e2a199/What%27s+at+Stake+Banner+Image.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/81ebaa7f-cd62-4e20-8ab9-99a938645c8f/Costs.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/44f30ced-8b81-4f72-93c4-92bab6ebf473/Publishing+Platforms+v3+%281%29.png https://www.careworksproject.co/whats-at-stake daily 0.75 2026-04-17 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/c443aeaf-5e92-4be3-9593-7c5c52b102e7/R+Carter.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ed921af8-fe54-4895-90fa-fc10bd3dba56/Rural+%281%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/81ebaa7f-cd62-4e20-8ab9-99a938645c8f/Costs.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/9a7fe640-4cf3-4b96-b404-af74670a2c44/Joanne+Spetz.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/d0533e33-9cce-4b2c-8753-6901f6bd6c71/Marc+C.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/d0f54312-6190-4e2f-917c-acbef8bc7309/Jason+R.webp https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/82ab7b70-66f7-4ad0-88ec-9329d679f7f3/Indi.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/59117e80-3f65-4d64-bc2e-ed95e34ab0c8/Nat+.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/b005d527-8580-4425-bd4a-f37781cd244d/Caregiving.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/927cd0c2-4c5d-44a2-b332-aedbe6fdbc56/Economy.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/c4b375be-395b-4bd9-b1c8-195233bf1ad7/Stake+-+Square+Image.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/44f30ced-8b81-4f72-93c4-92bab6ebf473/Publishing+Platforms+v3+%281%29.png https://www.careworksproject.co/our-team daily 0.75 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/c9b189a3-a762-42f5-8290-0655589aa685/Mitch+Bluestein.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/39439543-dbef-485b-a703-ffc83828d7b7/Michael+C.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/00847372-06c2-4d2d-a1d6-656a9c7ff13b/Jennifer+Godinez.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/98a83da0-40c7-49bb-8e99-78ec1b199ff4/Jay+Mesrobian.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ca78076b-f9b1-44cb-8b15-ce6f8ae9ed90/Renata+Radoman.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/01435104-66a4-4a36-b1d9-f938550ec0ba/Lina+Stepick.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/81a3d86f-2895-467e-bb0c-76c1609efa5c/Jennifer+Vachon.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/63b1624b-3fdc-4c28-9035-493c5a3a634a/Robert+Espinoza+%282%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/52a886bc-5d36-4da3-8763-4a74a2329e14/Untitled+design+%2817%29.png Our Team - Robert Espinoza, Founder & CEO Robert Espinoza is a nationally recognized workforce and care economy strategist who helps leaders rethink how work, long-term care, and aging supports are designed in a rapidly changing world. As Founder and CEO of The CareWorks Project, Robert partners with public, private, and philanthropic leaders to challenge outdated assumptions about caregiving, labor, and skills—and to design new systems that better reflect how people actually live and work today. His work blends strategy, storytelling, and institutional design to create long-term care solutions so people can live with dignity, workers can thrive, and communities. Robert was the CEO of the National Skills Coalition, which advances bipartisan solutions that help working people obtain the skills, supports, and career pathways they need to thrive, and the Executive Vice President of Policy at PHI, the country’s leading authority on the direct care workforce. He also serves as a Leadership & Society Fellow at the University of Chicago and has held national fellowship roles as a Nonresident Senior Fellow at the Brookings Institution and as a Distinguished Fellow and Senior Advisor at the National Academy of Social Insurance, shaping policy conversations on workforce development, caregiving, and economic security. Robert has held senior board and advisory roles across the aging, caregiving, and health policy fields. He is currently the Governance Committee Chair at FrameWorks Institute. His work has appeared in major national outlets, and he has testified before Congress, spoken widely across the country, and authored more than 100 publications. Across every role, Robert advances one core idea: caregiving and workforce systems shape our shared future—and redesigning them is essential to a thriving and human economy that benefits everyone. 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expert on the care economy, advising leaders on caregiving, aging, workforce policy, and narrative strategy to create a long—term care ecosystem that truly works. 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The team he led for our work in New Mexico have moved complex workforce challenges toward policy wins for our state.” — Adrienne Smith, President and CEO of New Mexico Direct Caregivers Coalition, a statewide organization that advocates for and advances the professional development and workforce issues of New Mexico’s direct caregivers. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/5922f877-e8c5-4936-a221-bb03e9f48184/Nicole+H.png Portfolio - Structuring State Strategies for National Impact - “Robert is a visionary leader who elevates the direct care workforce with insight, creativity, and a deep commitment to progress. His work brings forward bold ideas and practical solutions that strengthen the field and inspire meaningful, lasting change.” — Nicole Howell, Director, Direct Care Workforce Development, National Council on Aging, a leading national nonprofit advancing healthy aging, economic security, and independence for older adults. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png Portfolio - Structuring State Strategies for National Impact - Meet the Founder Founder & CEO of The CareWorks Project, Robert Espinoza is a national expert on the care economy, advising leaders on caregiving, aging, workforce policy, and narrative strategy to create a long—term care ecosystem that truly works. 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He knows how to translate complex aging and care issues into compelling ideas that move leaders, advocates, and the public to action.” — Michael Adams, Former President and CEO, SAGE – Advocacy & Services for LGBTQ+ Elders, and Former Board Chair, American Society on Aging https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png Portfolio - Establishing a Brand for System Change - Meet the Founder Founder & CEO of The CareWorks Project, Robert Espinoza is a national expert on the care economy, advising leaders on caregiving, aging, workforce policy, and narrative strategy to create a long—term care ecosystem that truly works. Reach out. https://www.careworksproject.co/portfolio/project-three-8zgh7-8rtcs monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/f2d47114-6a48-405c-87ca-26fee196a2c3/60Issues+Recap+-+PHI+News.jpg Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/130ad59b-7b2f-44ba-8478-6f455760e989/IMG_7329.JPG Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/15ce1c49-c9e7-4d25-9236-db7e469db982/IMG_7332.JPG Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/cfc66382-cb5c-435d-8038-66f6216ba612/IMG_7333.JPG Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ab68b4a4-8943-4cb1-a83c-97c566a9667d/IMG_7348.PNG Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/8260f6ce-d929-4487-bd4b-8b89cf0b2d72/2018CommunicatorAward.jpg Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/a960ea07-7e72-4a42-a531-616a10537ff8/60CaregiverIssues6.jpg Portfolio - Designing Public Education Campaigns https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/59117e80-3f65-4d64-bc2e-ed95e34ab0c8/Nat+.png Portfolio - Designing Public Education Campaigns - “Robert has a rare combination of deep expertise on care policy and the high-level narrative and storytelling chops it takes to build demand for solutions to these important but challenging issues.” — Nat Kendall-Taylor, PhD, Chief Executive Officer, FrameWorks Institute, a globally respected research organization advancing the science of narrative and strategic framing in social change. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png Portfolio - Designing Public Education Campaigns - Meet the Founder Founder & CEO of The CareWorks Project, Robert Espinoza is a national expert on the care economy, advising leaders on caregiving, aging, workforce policy, and narrative strategy to create a long—term care ecosystem that truly works. Reach out. https://www.careworksproject.co/portfolio/project-two-llrgk-h92zh monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ff9a02ee-9558-4aff-b359-00e7cf66851a/PHI+Federal.png Portfolio - Producing Reports and Publications A 2017 federal priorities report from for a new presidential administration and Congress that details how to improve direct care jobs. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/50c7d20b-b028-4d35-b9e4-8986b1b57be3/PHI+Federal+%281%29.png Portfolio - Producing Reports and Publications A 2020 report from PHI on how poor job quality shapes direct care, worsened by COVID-19, and introducing PHI’s five-pillar framework to improve jobs. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/4b03acba-58f3-476e-a1a9-80fa690bfbdf/PHI+Federal+%282%29.png Portfolio - Producing Reports and Publications A 2023 digital advocacy guide from PHI for states working on direct care workforce issues, with 20 strategies and 60 clear action steps. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/cde8bce9-2780-402c-b4a7-48f048a9e2cd/PHI+Federal+%283%29.png Portfolio - Producing Reports and Publications A 2022 report from PHI that traces decades of change and highlights the many groups working to improve job quality for direct care workers. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/209a501f-e37e-45a1-9606-d1849c91865d/18.png Portfolio - Producing Reports and Publications A first-ever report on autonomous lesbian, gay, bisexual, transgender, and queer people of color organizations in the U.S., from Funders for LGBTQ Issues. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/7587b7d3-c2b0-48f2-8e2c-aa53e12c6e4f/17.png Portfolio - Producing Reports and Publications A 2007, first-ever international study on grantmaking for LGBTQI issues and populations in the Global South and East, from Funders for LGBTQ Issues. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/61c3dbb2-3c78-4f76-8aab-883dc48ca246/14.png Portfolio - Producing Reports and Publications A groundbreaking 2015 study from SAGE on LGBT older adults, exploring their values, needs, and preferences—in collaboration with AARP and the Harris Poll/Nielsen. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/97d9a96e-ae44-4038-a5f3-a50d061ebe4b/11.png Portfolio - Producing Reports and Publications A 2011 policy brief from SAGE showing how reauthorizing the Older Americans Act was a rare chance to direct major resources to support LGBT older adults. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/57efa52c-4b76-46c4-8fb5-f84b20fc657e/Jodi+Sturgeon.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/85b2e3f7-a70f-4377-8ea1-2b98ec6325c9/PHI_YIR_BackFrontCvrs.jpg https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/f7b8b979-0ee5-4a6d-beb4-f401681d539c/SilverReport_Cover_3948.jpg https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png Portfolio - Producing Reports and Publications - Meet the Founder Founder & CEO of The CareWorks Project, Robert Espinoza is a national expert on the care economy, advising leaders on caregiving, aging, workforce policy, and narrative strategy to create a long—term care ecosystem that truly works. Reach out. https://www.careworksproject.co/portfolio/project-one-ephnc-ztj86 monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/b7a92ec2-8077-401e-a9f2-fa8050811278/4.png Portfolio - Reimagining a Brand for a Legacy Organization https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/c763ec44-3dfb-4d88-b1db-653b0b4048df/Stickers+and+Buttons.png Portfolio - Reimagining a Brand for a Legacy Organization https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/fd2bb9ee-efae-4977-8fed-e14b3754d222/10.png Portfolio - Reimagining a Brand for a Legacy Organization https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/46ba0efc-a76b-43ad-9198-f0ef74e01280/Medicare.png Portfolio - Reimagining a Brand for a Legacy Organization https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/84f39a5a-122d-489e-9420-000c6125263e/NASI+Social+Media+Templates+%2824%29.png Portfolio - Reimagining a Brand for a Legacy Organization https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/a9f8d18a-5e26-4f0c-8fde-88708f5e8e2d/Stickers+and+Buttons+%284%29.png Portfolio - Reimagining a Brand for a Legacy Organization https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/293943c7-618c-453c-8645-0249ae24f759/NASI+Case+Study.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/6a15ab0c-192d-4851-b069-cabfcb8eb2d0/NASI+Case+Study+%282%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/f47caaa8-93ba-42e6-82b5-50e26d05d538/NASI+Case+Study+%283%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/74b25629-be9e-40ee-b881-bec10a1dc464/NASI+Case+Study+%284%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/42f256d3-5874-44c8-97cf-16a3b5d53ac4/NASI+Case+Study+%285%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/6f951fd2-797a-4573-95f7-3b0da2ad6cd3/NASI+Case+Study+%286%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/5fca4426-101d-4f6c-bf22-d66a2461c3b5/NASI+Brand+Guidelines.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png Portfolio - Reimagining a Brand for a Legacy Organization https://www.careworksproject.co/portfolio/strategic-planning monthly 0.5 2026-04-18 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/76d360d0-0c7c-4cc8-b418-5495c8ea0456/ASA+Tile+1.png Portfolio - Strategic Planning for a New Era https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/b72eaa00-2b0a-4b35-8fde-1ac3e8b4ce0e/ASA+Tile+2.png Portfolio - Strategic Planning for a New Era https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/5ed5d2ce-0a94-4ba9-b241-7fa6ba2f9f7c/ASA+Tile+4.png Portfolio - Strategic Planning for a New Era https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/fcf1df7b-8f19-4ede-ae3a-1566a84de571/ASA+Tile+3.png Portfolio - Strategic Planning for a New Era https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/094712ef-0799-4388-97aa-a244f9058fab/ASA+Strategic+Plan+Process.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/545c99e7-12ab-4b1c-b19a-1fab799a53ad/S+Plan+6.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/08b87752-f7c4-4ff6-b1d9-55a452b90244/LinkedIn+Post+-+1600+x+900+%281600+x+700+px%29+%281%29.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/19941f37-0828-499f-85bc-541c58e01bef/Leanne.jpg Portfolio - Strategic Planning for a New Era - “Robert Espinoza brought invaluable strategic leadership, clarity, and bright ideas to the American Society on Aging's board room and to the development of our strategic plan.” — Leanne Clarke-Shirley, Chief Executive Officer of the American Society on Aging, one of the nation’s leading organizations advancing leadership and innovation in aging. https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png Portfolio - Strategic Planning for a New Era - Meet the Founder Founder & CEO of The CareWorks Project, Robert Espinoza is a national expert on the care economy, advising leaders on caregiving, aging, workforce policy, and narrative strategy to create a long—term care ecosystem that truly works. Reach out. https://www.careworksproject.co/portfolio/board-development monthly 0.5 2026-04-17 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/e2fcb5f3-289b-42f8-8ea1-acea67e468d9/1.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/57c23e12-6503-410e-a09e-879e96259b94/3.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/eb8d856b-5c4b-4f38-976a-09b0c56eb2b3/4.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/acf63623-f03b-495b-a0ad-975dab9d5f96/2.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/f3404a64-4021-43c3-a4f7-3dfa931592ac/5.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/e797d405-8acc-44e2-ac66-d72428c685ca/6.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/ac4e28ad-1ff7-43c9-8146-072889fae172/9.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/1c7397de-400c-46de-ac68-f047803c4be2/Untitled+design+%285%29.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/63920f2b-5545-47da-9711-7c06ece62f5c/Untitled+design+%283%29.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/9240d33e-77d8-4eef-915a-519097439464/Untitled+design+%284%29.png Portfolio - Guiding Board and Advisory Effectiveness https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/97f97e9f-adb1-4d4a-8ed9-917de1f2af72/Najja+Orr.webp https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/cc79f9a7-d98c-4a9c-8728-66021a27d73e/B+Arnone.png https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/71f51f2f-ad32-463f-8e35-be8c23fe99e7/R+Espinoza+Headshot.png https://www.careworksproject.co/portfolio/project-one-f5w4d-pdnlx monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/682ddb3cbe5a2e1b8aff3642/a2fbd459-21c0-4508-87b7-f00936349e13/2.png Portfolio - 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